Throughout almost two centuries, photography has created a wide variety of languages and its own shapes that configure its essence. A key element of its evolution has been its permeability to adapt itself to the changing realities and sensitivities in every stage. However, in the last years, photography has become the convergence of multiple movements and artistic trends arisen from the avant-garde. This Gursky artwork is an example of that. Pop art in its serial consumerist idea; conceptual art regarding the image’s title and the obsessive presence of prices, irony from the hyper realistic sculpture; the facility; the new topographers landscape; the photo realistic document…. It is always a pleasure to invite the observer to try to discover more references.